According to research people remember the color of fresh products as being more saturated than they really are. And when it comes to actually choosing a product, consumer preferences go even further – they want a color that’s even more saturated than what they remember. The right lighting recipe can optimize presentation and enhance sales. Poor lighting affects the quality of fresh produce. The right lighting recipe helps keep food fresh longer, which means a longer shelf life and less waste. Fresh food LED lighting recipes can help make the difference in your fresh food departments by improving both the presentation and quality of your most perishable products. Shoppers know from experience that if food looks good, it will also taste good. Browse through our portfolio of LED recipes that will present your fresh foods in their best light while also helping to minimize waste.